Adaptability is the new competitive advantage. Traditional approaches to small business strategy assume a relatively stable world. But because of many changes that globalization, new technologies, and greater transparency have combined to up-end the small conventional business environment. Sustainable competitive advantage no longer arises from positioning or resources
Now, competitive advantage for small business comes from concrete capabilities that foster rapid adaptation as the ability to experiment rapidly and frequently changes - not only with products and services but also with business models, processes, and strategies.
In practice, for companies adaptability is a leverage for becoming more profitable.
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